About

I'm Hootan Sal. I help medical and health professionals keep more of what they earn.

I'm a licensed insurance and investment advisor, currently pursuing my CFP designation. I work exclusively with incorporated medical and health professionals — physicians, dentists, pharmacists, optometrists, chiropractors, and other regulated practitioners — who want their professional corporation to do more than just hold cash.

Before launching Hootan Sal Financial Planning, I earned my MBA and spent years in B2B sales and business development — which taught me that the best relationships start with listening, not pitching. I bring that same approach to every client conversation: understand your situation first, then build a plan that fits.

I focus on the intersection that most advisors and accountants miss — where your corporate tax strategy, your personal retirement plan, your insurance coverage, and your estate plan all meet. That's where the real value is, and it's where I do my best work.

Hootan Sal

Licensed insurance & investment advisor

The why

Why medical and health professionals?

The work

Early in my career I worked with a handful of incorporated physician clients and kept seeing the same pattern: their accountants were technically correct, their personal advisors were perfectly competent, and yet between them they were leaving real money on the table.

Sometimes hundreds of thousands of dollars over a career. The corporation and the personal accounts were being managed in isolation — or, for many, the personal side wasn't being managed at all. Nobody was running the math across both. That's the gap I built this practice to close.

“The advisor, if one exists, only talks about TFSA and RRSP. Professional corporations have their own rules, and need their own focus.”

Client meeting

How I work

Four principles I won't bend on

They're also what make me different from a typical insurance or investment shop.

I always start with the math, not the product.

Before I recommend anything, I run your actual numbers across your corporate and personal accounts. The plan comes from the math — never the other way around.

I work alongside your accountant, not around them.

Your accountant knows your business. I bring them into the planning conversation, share my analysis with them, and make sure we agree before anything moves.

I show you the trade-offs in dollars.

Every recommendation comes with a clear comparison: here's what happens if we do this, here's what happens if we don't. No black boxes.

If I can’t help, I tell you.

Some situations don't need what I offer. I'll say so on the first call. I'd rather not work together than build a plan that doesn't make sense for you.

Let's talk

Start with a 30-minute meeting.

Bring numbers from both sides — corporation and personal. We work through what is optimised, what isn't, and what is worth a closer look. The first conversation is no-cost; you'll leave with concrete next steps either way.

Book a meeting Read the latest insight

Hootan

Across all four corners

Corp tax

Retirement

Insurance

Estate